1. Learn to sell on eBay

Even if you don’t need the extra money and have no interest in building an eBay business, try selling things from time-to-time. Why? It’s fun! You will get far more for stuff on eBay than you would from a yard sale.

Also, selling will make you a better buyer. You will understand things from the seller’s point of view and learn other ways to spot bargains.

2. Master niche marketing and specialize for success

This is home plate for your success strategy. Find your own niche. Define your market. Then you can know the type of person you’re going to be selling to and the types of product you want to sell. You will also have less competition. Forget trying to sell computers, digital cameras, iPods and plasma TVs. There is no way you can compete with the big guys unless you have tons of money. And those drop ship web sites and programs that claim to have those products are mostly scams. Find a small niche --or several small niches that you can dominate.

Along with being in a superior position to take advantage of repeat business, the benefits from becoming specialized are endless. If you know more about your product area, you will be able to buy at better prices and people who sense you specialize in something will be more comfortable buying from you

3. Become an expert in your field

Become an authority on what you do in your online auction business. If you sell printer ink cartridges, you want to be thought of before anyone else.

When you become an authority in your field, a whole new universe of business and opportunity is opened up to you. I buy certain types of things on eBay from the same sellers over and over. I wouldn't dare do business with anyone else, not when they have proven themselves and their product.

You want to earn that same type of position in the minds of eBayer’s for your niche. Also continue your auction education. Read books and training manuals, visit the chat and message boards, attend an eBay University when it comes to your town, go to eBay Live, and keep learning all the time.

4. Build credibility

Be trustworthy. Remove every doubt about your credibility. You can do this through presenting yourself positively through your feedback, being passionately devoted to your business and by being an expert. See the section above on creating an About Me page. A photo of yourself will humanize the online experience can bring amazing results. One with your dog or cat in the picture is even better.

5. Your auction headline and item description is where it all begins.

Your headline is your advertising and your item description is your salesperson. On the web, how you're potential buyer perceives you and your product is everything.

Be sure to use power words in your auction title (headline). Rare, Unique, Powerful, New, Unusual, Stunning, Top Notch, First Class, etc. Just be sure not to exaggerate. Don’t call something ‘rare” if it is not.

Copy writing is the art of showing you and what you sell to your buyer in the best possible light. It’s the most important thing you have going for you. A carefully crafted sales letter (item description) can increase you results exponentially without having to spend an extra penny

6. Use keywords in your auction headline (title) and description

Remember that 65% of eBay bidders find what they are looking for by using the search function. Be sure to use carefully chosen and accurate key words in your title and description. eBay gives you 55 characters in your headline. Be sure to use all of them. This will help you get hits.

7. Stand behind your product and service

We offer an unconditional money-back guarantee on every thing we sell. This has been our practice since our first day on eBay. Now if you are selling cars or houses, or “as-is” used goods that may not be a good idea – but the simple offer of a satisfaction guarantee will dramatically increase your sales.

Even unhappy people rarely go to the trouble of sending something back. The cost of providing the few refunds will be far out weighted by the increased volume of your sales. At the very least offer a guarantee that your items are exactly as described and you will give a full refund if they are not.

8. Set up an eBay Store

eBay Store listing fees are very low (much lower than auctions). This is a great place to park merchandise between auctions, to clear out slow moving merchandise, and a place you can promote in your emails, and with various web site promotion techniques. Place a clickable link in your auction item descriptions that invite people to view your store. I often run promotions where I tell people if they visit my store and buy two items I will give them free shipping. Also, eBay indexes your store listings to search engines such as Froogle. If someone comes to your store from off of eBay (such as from a Google search) and buys something from you, then eBay credits you 75% of the final value fee.

9. Use an email signature

One great free way to promote your auction business is by using a signature. Signatures are six to eight line inserts at the end of your email messages. All email programs support them. You signature should include a description of what you sell and a hyper-link to your eBay store or your about me page

10. Building a High Feedback Rating Quickly

Here is a quick way to build good feedback: Sell something at a very low price, such as an inexpensive baseball card for under a dollar. Put up a Dutch auction for 50 of the item you are selling. Don’t worry about making money; just try to break even. Mail the cards out quickly, post great feedback for each buyer and send each buyer an email politely asking each of them to return the favor. Be sure to include the hyperlink to the feedback post in your email.

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