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Designer Daniel Kasoff (original name Kosovsky) worked for Speier Costume Jewelry Company for 10 years before starting his own Dan Kosoff Company NY in 1937. The name "Florenza" came from Dan Kosoff’s wife "Florence". His son Larry entered into the business in 1950 when the company started making Florenza jewelry. The jewelry lines produced encompasses high quality workmanship, materials and designs. Some jewelry produced leans towards the Victorian and Regency styles. The metalwork, frequently in antiqued gold-tone metal is ornamented by distinct and superior rhinestones of pastel, frosted, and aurora borealis colors. Florenza jewelry has innovative use of beautiful rhinestones that makes its jewelry sought after by collectors. Mark: "Florenza" in script, "Florenza with a copyright symbol". The company also made boutique items such as ring boxes, pin cushions animals, lipstick holders, frames in a French gold color to name a few. The company ceased operations in 1981. -Shirley Wiesmann
Guide created: 22/05/06 (updated 29/06/08)
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