There is little point in spending time and money on uploading your offer to eBay if you ignore the single most important aspect. Can you afford to ignore the vital requirement which will help your offer to be seen by potential buyers?

The Title Field
How many times have you searched through eBay and found short and cryptic titles for offers.

For instance, take this title: Clay chimenea L @ @ K

What does this tell you? Well, it says that it a chimenea and is made of clay. It is possible that a potential buyer will use the search term “chimenea” and if they do, will find a fair number of hits. However, does your “Clay chimenea L @ @ K” say very much? Not really.

What should go
The word “look” with the @ character. People do not search for that as a word. This takes us down to simply “Clay chimenea”

Fifty-five characters
eBay allows you to use up to 55 characters as the title for your offer. That is 55, including spaces. Your mission, for everything you sell, should be to use all 55, or as close as you can possibly get. These 55 characters are the most important characters you will ever use on eBay.

Let’s look at our example again: Garden chimenea

This uses 14 characters, less that a third of the total available. What you need to do, is to describe the chimenea so people know more about it.

Let’s expand our example
You know from the chimenea that it is 75cm high. Also that the model is an Adora. Also, it has a lid and a stand. In addition, it is brand new.

Take this valuable information and rework the title as follows:

Adora 75cm high Clay Chimenea with lid & stand NEW

Question: How many characters and spaces?
Answer: 50, which leave five spare.

Now buyers have a range of search terms to help to find the Adora chimenea. They may know the model they are looking for and use the word Adora in the search. It is possible they are looking for a clay rather than a metal chimenea, so keeping the word clay will help. Making the point that the Adora clay chimenea is new is important, as buyers will see the word NEW in capitals when running their eye down the search page.

Can you see the way that working the title up to a more meaningful one can hep people to find you offers?

Another example
You use a short title: Safety firepit

This says exactly what it is, a firepit which is safe. Good enough? No!

Using what we have learned so far, expand the title of your firepit to include all the information you can and especially consider what people will use as a search term.

Here is a new version:

Safety Firepit Brazier, BBQ & Patio Heater Fire Pit NEW

Count the characters in this title – exactly 55, nothing wasted. We now know that this offer could be sound by potential buyers using a range of search terms including firepit, brazier, bbq, patio heater and NEW. Look also at the way that the title shows both firepit and fire pit with and without a gap.

In summary
eBay provides you will 55 characters and spaces for your title.

Challenge yourself to use each and every one of them!

Some homework
Pay a visit to the Buchanan Europe eBay Shop, where you will see the 55 character titles in full use.