Sellers: It pays to know how much eBay charges in fees for your listings. When I'm searching for items it never ceases to amaze me how many sellers list items at start prices of £1, £5, £15, £30 or £100 when they could save so much money by starting at just 1p less. See eBay.co.uk listing fees here: http://pages.ebay.co.uk/help/sell/fees.html

Also I see lots of sub-titles that cost 35p extra in fees, but give no additional information about an item that wasn't or couldn't have been said in the title. So use sub-titles wisely and make sure they work positively for you to maximise your chances of selling your item for the 35p extra that you're paying to use them.

Always use the Gallery upgrade option. It only costs 15p and it will definitely make more buyers look at your listings and maximise your sales. Bidders can choose to view listings in 'Gallery format ' only so those with no Gallery pictures only appear at the end of the search category.

If you really want to use the Reserve Price feature for an Auction style listing then you don't need to pay any more than a 10p insertion fee for a Start Price of 99p. The item can't sell unless your Reserve Price is met so there is no point in paying a £1.30 insertion fee to start the bidding at £100 or more. Buyers generally dislike Reserve Price listings anyway, so if they look at a listing with a Start Price of £100 and then see that the Reserve Price still hasn't been met, the listing is less likely to attract any bids.

If you want to achieve a final price of more than £50, then it's cheaper in listing fees just to start an auction style listing at the lowest price that you are prepared to accept.

Good Luck with your selling!