This is to add to other guides that refer to Plasma TV's.

1. Make sure that you check the sellers feedback rating carefully.
2. Is their feedback as a buyer or a seller?  If you are buying, check their selling performance
3. Is their feedback really 100%?
4. Is the item listed for one day only?
5. Were all of the sellers feedbacks posted on the same day?
6. Was that day, the day before the item was listed?
7. Are all or any of these traders no longer members of E-bay
8. Ask yourself - is this possible???  Probably not!!!
9. Is the seller offering transport - is the cost reasonable?
10. Is he/she offering insurance - is the cost reasonable?  - is the charge optional or compulsory

I believe that by allowing these traders to list fictitious feedback ratings, e-bay is destroying the credibility and trust of the whole e-bay community.  Check it out before you buy - the scope for trading standards assistance is limited for imported goods.