One of the most annoying aspects about purchasing designer clothing in auctions is the lack of measurements that seemingly more and more eBay sellers are forgetting or too lazy to add to the listing.
Well I have news, a listing that comes without measurements can be a real deal buster, a lot of people purchasing clothing online won’t buy if the measurements are not in the listing, it is highly frustrating to see something you really like and to see no measurements at all or just even just partly measured.
A good example of this is recently I had wanted to purchase a Hermes shirt online from eBay America. The shirt only had the collar size, in most cases I would have left it and moved on. This particular shirt was rare and I wanted it. I had to go through the hassle of contacting the owner with only one day left to go of the auction, I was concerned the buyer would not get back to me. Eventually the buyer responded about three hours before auction close and refused to give me the measurements stating she did not want to unfold the shirt. She lost a sale as I would have bid at least half as much more than the shirt was won, she sold the shirt with only two bids, all because of her reluctance to unfold it.
It appears eBay America does not encourage the correct sizing of shirts instead only having boxes with shirt sleeve length and neck size. Nothing about chest size at all.
We all know designers never get the sizes right as described on a label, the biggest offenders are Gucci, Prada, Boss, Missoni and Armani, they all appear to have their own standards in measurements which can be quite confusing for the average buyer.
By putting a shirt on auction with just the neck size, try and remember that the chest size should also be considered, a size 17 collar does not mean it will always be a 46 chest, it may be a 44 which makes all the difference.
Don’t confuse neck size with chest size. I have seen many buyers recently who will list a size 17/43 as a neck 17 and chest 43. This is absolutely incorrect, 43 is the European equivalent of 17 and is the neck size.
Size is everything, if you want to get those extra bids and drive up sales, then measure correctly and precisely.
Well I have news, a listing that comes without measurements can be a real deal buster, a lot of people purchasing clothing online won’t buy if the measurements are not in the listing, it is highly frustrating to see something you really like and to see no measurements at all or just even just partly measured.
A good example of this is recently I had wanted to purchase a Hermes shirt online from eBay America. The shirt only had the collar size, in most cases I would have left it and moved on. This particular shirt was rare and I wanted it. I had to go through the hassle of contacting the owner with only one day left to go of the auction, I was concerned the buyer would not get back to me. Eventually the buyer responded about three hours before auction close and refused to give me the measurements stating she did not want to unfold the shirt. She lost a sale as I would have bid at least half as much more than the shirt was won, she sold the shirt with only two bids, all because of her reluctance to unfold it.
It appears eBay America does not encourage the correct sizing of shirts instead only having boxes with shirt sleeve length and neck size. Nothing about chest size at all.
We all know designers never get the sizes right as described on a label, the biggest offenders are Gucci, Prada, Boss, Missoni and Armani, they all appear to have their own standards in measurements which can be quite confusing for the average buyer.
By putting a shirt on auction with just the neck size, try and remember that the chest size should also be considered, a size 17 collar does not mean it will always be a 46 chest, it may be a 44 which makes all the difference.
Don’t confuse neck size with chest size. I have seen many buyers recently who will list a size 17/43 as a neck 17 and chest 43. This is absolutely incorrect, 43 is the European equivalent of 17 and is the neck size.
Size is everything, if you want to get those extra bids and drive up sales, then measure correctly and precisely.
Guide created: 05/04/07 (updated 28/06/09)


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