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UK ONLY SALES COMPARED TO GLOBAL.
Most UK only sellers don't realise how much they lose through restricting their market. It should be obvious that selling to a billion people is going to bring in more bids than selling to 20 million. A winning bid could still be in the UK but forced up by a losing bid from abroad. Obviously not all categories have the same appeal across the globe BUT many categories enjoy a massive world wide appeal.
A year ago I retired from volunteering for a local eBay selling charity because I'd checked all sales across the various categories we sold in and I was horrified. I sold LPs and photographic stuff worldwide. The other volunteers had formed the opinion that selling worldwide was pointless so they sold UK only. My analysis over a year showed that, had I restricted the LP/Photo stuff to the UK only, the sales total would have been under 25% of that actually achieved. (£3400/£787) In other words sales were more than quadrupled by mailing worldwide. I pessimistically applied these figures to the other sales, assuming that sales would only double not quadruple: we were still losing (well, not making) over £30000 over a year and, as I was only making 10% of that, I walked!
Now I've seen the light: I can buy off you xenophobes and sell to the world making money you could have made.
Most UK only sellers don't realise how much they lose through restricting their market. It should be obvious that selling to a billion people is going to bring in more bids than selling to 20 million. A winning bid could still be in the UK but forced up by a losing bid from abroad. Obviously not all categories have the same appeal across the globe BUT many categories enjoy a massive world wide appeal.
A year ago I retired from volunteering for a local eBay selling charity because I'd checked all sales across the various categories we sold in and I was horrified. I sold LPs and photographic stuff worldwide. The other volunteers had formed the opinion that selling worldwide was pointless so they sold UK only. My analysis over a year showed that, had I restricted the LP/Photo stuff to the UK only, the sales total would have been under 25% of that actually achieved. (£3400/£787) In other words sales were more than quadrupled by mailing worldwide. I pessimistically applied these figures to the other sales, assuming that sales would only double not quadruple: we were still losing (well, not making) over £30000 over a year and, as I was only making 10% of that, I walked!
Now I've seen the light: I can buy off you xenophobes and sell to the world making money you could have made.
Guide created: 28/04/09 (updated 28/08/09)
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