Ebay UK has announced that it is introducing Skype functionality to its listings, in an attempt to make it easier for buyers and sellers to communicate with each other. The new service will let sellers add Skype functions including free internet voice calls and instant messaging to their listings across a range of categories.

This integration comes as little surprise as eBay puchased the telephony provider for £1.4bn last year.

Sellers will be able to include a “Skype Me” button on the eBay UK listings page that buyers see. By clicking the button, buyers will be able to talk to sellers or use Skype instant messenger at no cost to ask about items and discuss deliveries or postage.

The pilot programme will start from mid-July 2006 and will be trialled in categories including art, antiques, stamps, coins, pottery & glass, sports memorabilia, real estate, baby products, musical instruments, and audio consumer electronics.

The categories have been selected for the difference using Skype will make to the ease of transactions, whether there are high selling prices, complex products or categories in which buyers may need extra details about the items for sale.

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