we all use keywords,they help generate more traffic to your shop-top searches-generating traffic-world cup #1 ?

some examples of what is hot,talked  about,in the spotlight,making the front pages are:

the world cup

paris hilton

paul mccartney (ex beatles)

heather mills

big brother

the national lottery

fathers day gift.(for example music memorabilia)

many words like at,it, but, cos, look etc....are not regarded as keywords

hope this guide helps